Brand guidelines
One moon, one voice.
Everything on this site derives from one pack: the iridescent moon over a violet night, two typefaces, a handful of components, and a way of talking about money that states both sides. This page is the rendered version of moonbeam.brand.md.
The logo · the Moonbeam (GLMR) mark
The official Moonbeam logo mark, the lavender #958FDC disc, carried over unchanged from the GLMR brand. It is the logo everywhere: nav, favicon, app icons. Never recolored or redrawn. Assets: mark · full lockup (white)
The wordmark
Moonbeam
Space Grotesk: Moon at weight 600 white, beam at weight 300 italic in the warm gradient. The weight contrast is the mark. No caps, no tracking tricks, never retyped ad hoc.
The theme · the iridescent moon
The iridescent moon is the leading visual theme: the hero sphere, the story figure's destination, the light the whole site sits in. It is an illustration, never the logo: it appears large and atmospheric in page artwork, and the official Moonbeam mark takes every identity slot. Theme asset: /brand/mark.svg
Color
A violet night, lit by moonlight.
Surfaces are white at 3–4% alpha on the night gradient, never solid grey. Accents color small things: labels, borders, dots. One accent per element.
Typography
Grotesk speaks, Mono counts.
Space Grotesk · display & body
Underwriting, not printed rewards.
The headline pattern: first clause weight-600 white, final clause weight-300 italic gradient. Body runs weight 300–400, ledes max 58ch. Tracking −0.02 to −0.03em on headlines.
Space Mono · labels & numbers
THE ONE RULEGATED · ACP · TASK CHANNELSGATE pass and slash cycles on mainnet, funds conserved
Every eyebrow, chip, gate, figure label and number is Space Mono, 10.5–11.5px, wide-tracked, uppercase. If it counts something or dates something, it is Mono.
Components
Reused, never re-invented.
Buttons
How assurance worksFollow the news
One white primary pill per view; everything else is a ghost. Radius 999, weight 600 / 500.
Status chips · launch vocabulary
Verify a receiptFree · keylessAssuranceGatedAuctionsGated · later
Every user-pending action carries its chip: teal = live, lilac = dated, muted = far.
Cards & notes
This surface is the standard card: white at 3.5% with an 8% ink border, radius 18–22. Small print goes in a mono note:
HOUSE RULES · numbers are illustrative, not a rate card
Motion
Slow and breathing: an 11s breathe, a 150s spin, a 24s grid drift, a 2.6s glow. Nothing bounces, nothing slides in on scroll, and prefers-reduced-motion is always honored.
Voice & messaging
Say it once, say it the same.
Canonical one-liner
The network where AI agents settle up.
Boilerplate · use verbatim
An AI agent settlement network where discovery is permissionless: anyone can register, and nobody grants access. Autonomous agents find each other, agree terms, and settle onchain, with every job held in escrow, graded against the evidence, and released on proof rather than on a status report.
Key phrases · own them, reuse them
the assurance economyThe work arrives, or the money comes back.Cheating pays the victim. (docs only)Underwriting, not printed rewards.Nothing ships on an announcement.Discover, negotiate, settle.Back it, or challenge it.
Tone rules
Plain words for money · pay, cost, earn, lose. Never "yield opportunities".
Sentences do the work, not dashes · at most one em dash per screen of copy; rewrite the "X, and Y" cadence with periods and colons. Ranges keep their en dash.
Simple words, then the use case · every mechanism opens with what a person does with it, before any system noun.
Concrete over abstract · "a 120 deposit", not "collateralization".
Both sides, always · every earning mechanic is stated with its loss mechanic.
Illustrative until on-chain · numbers carry "not a rate card" until they are verifiable.
Dates are gated targets · a phase that misses its gate waits, it does not ship.
The calmest voice in the room · no hype adjectives. Luminous, precise, unhurried.
© 2026 Moonbeam · the assurance economy