Empowering Content Creators with Gotas and Moonbeam

Highlights

• Gotas’ SocialFi platform is reshaping the way creators and consumers interact.
• Each piece of content is an NFT and thanks to this unique approach to tokenizing content on the blockchain, Gotas is empowering creators globally to monetize their work.
• Gotas content owners to sell, buy and trade their content with anyone across the world.
• By building on Moonbeam and utilizing our Batch Precompile capability, Gotas can handle the bulk minting of NFTs.
• Fusing Web2 UX with Web3 technology makes the platform user-friendly and intuitive, lowering the barrier to entry and allowing creators to reach far wider audiences.

Pioneering the New Wave of SocialFi

Blending the power of social media with the principles of Decentralized Finance (DeFi), Gotas has built a pioneering new SocialFi platform on Moonbeam.

Redefining digital loyalty and creator/consumer interaction, this revolutionary model removes intermediaries, connecting content creators directly with fans and fostering highly valuable relationships between brands, creators, and their audiences.

By challenging traditional and centralized platforms, Gotas paves the way for a more inclusive and engaging digital economy while transforming how we create, consume and even reimburse quality content.

Empowering Social Media Enthusiasts and Content Creators via NFTs

Individual ‘Gotas’ are NFTs, making them unique, exclusive and immutable thanks to being recorded on the blockchain. This allows the Gotas owners to sell, buy and trade with anyone across the globe.

Gotas not only strengthens the connection between content creators and their audiences, it also provides an easy solution to offer fans rewards, such as:

• Collectibles
• Stickers
• Exclusive content
• And other ways to interact with their favourite content creators and social media influencers.

Intuitive Even for the Less Tech Savvy

Google and Apple integrations make it quick and easy to redeem NFTs without requiring any advanced knowledge of technology or the Gotas platform.

1. Google and Apple Account social login
2. Art and text creation with GotasAI
3. 1-Click sell and 1-Click purchases
4. Ready for multi-language support
5. Instant digital payment
6. No technical jargon

The Gotas platform data further empowers creators to understand their audiences. Thanks to the native analytics, social media influencers can know who their followers are, from different demographics to audience locations and other metrics.

This is how the tool became the best 2.5 I’ve ever seen. It’s a Web3 product, but the user doesn’t need to know anything about crypto assets or NFTs, and they don’t need to have a wallet. ~ João Hazim, Co-Founder

Thanks to the user-friendly UX and intuitive UI combined with the platform’s native analytics, Gotas lowers the barrier to entry so creators can reach a wider demographic, optimize their marketing strategies and build more effective engagement with their audiences. In turn, generating leads and improving both acquisition and retention, is the simplest and most convenient ever seen in SocialFi.

Now Creators Can Not Only Publish, But Also Get Paid

By tokenizing content on Moonbeam, Gotas creators can also monetize their work. The ability to track, transfer and trade creative pieces on the platform opens up a world of possibilities and additional revenue streams, so artisans of social media can get actually paid for their creations.

With Gotas’ functionality, creators can add automatic and ongoing royalties to their revenue streams. Each and every transaction involving their Gotas content includes a distribution of royalties, whether they are traded within the native dApp or anywhere else online and on-chain.

Through Gotas’ innovative use of NFT utility, SocialFi content creators now have a potential new revenue source. The project abstracted any need for users to have experience or technical knowledge of NFTs. Simple posts and photos, face-to-face events and even live streams on the internet - all this rich media content can now be monetized by the original creators.

In this way, Gotas represents a revolution in how content creators and brands build communities and make a living from their art, while also significantly reducing the typical reliance on other major Web2 social networks.

Emerging Markets On-Chain and In Brazil

Gotas ranks among the largest SocialFi protocols globally, and is the sole SocialFi platform in Brazil. Proving incredibly popular with Brazilian content creators and B2B venues alike, Gotas is shaping up to be the first port of call in an important emerging market.

Events venues that want a minimalist-approach to blockchain integration, that does not come with the usual Web3 user experience issues, are turning to Gotas in droves.

In the first three months:

• Over 16,000 connected or created
• 100,000 drops minted

And Gotas continued to grow after launch:

• 1,070,000 Gotas created and claimed
• 54 million users
• 56,000 secondary market value
• 22,600 monthly site visits

The Gotas.Social platform has already become a hit among Brazilian content creators. ~ Be In CryptoGo to page https://br.beincrypto.com/gotas-social-plataforma-nacional-web3-para-criadores-bomba-e-adota-ia-conheca/

Building the Future of SocialFi on Moonbeam

After launching on Polygon, Gotas turned to Moonbeam for additional support and capabilities. The Gotas team originally had plans to leverage several other popular blockchains. However, since collaborating with us they soon made Moonbeam their go-to chain for new creators.

Gotas needed a blockchain that wasn’t just secure and interoperable, but highly scalable too. This is due to the sheer amount of NFTs being created on Gotas, plus the minting functionality and broader marketplace requirements meant deploying on Moonbeam was the clear answer.

• Our Batch Precompile capability handles bulk minting.
• Low gas fees keeps the experience affordable for everyone.
• Interoperability across 100+ chains allows for increased reach and potential.

Leveraging AI to Further Enhance Gotas’ Capabilities

Soon Gotas content creators will have the option to create NFT art directly on the website with just a few clicks thanks to AI integration. By harnessing Midjourney, Gotas are continually improving the platform, making it as easy-to-use and scalable as possible.

The use of AI to generate images that do not have copyright issues means content creators can produce images without being restricted by legal considerations.

All the user has to do is input the chosen theme, and the platform transforms that into a suitable prompt to generate a unique work of art.